Home | From Tree To Toast

What's your story?

Click below to start the journey to avocado-land and learn how a small avocado like me traveled all the way to your home!

You can also go through the timeline if you wish to explore a specific event. But trust me, you won't want to miss a thing!

Spanish Conquest

Avocado Varieties

Rudolph Hass

California Avocado Commission

Avocado Toast

Mexican-American

Cinco de Mayo

Avocado Consumption

Beyond Avocado Obsession

FROM TREE TO TOAST

Click to Start

Early Days

7,000 and 5,000 B.C.

Spanish Conquest

1500s

Rudolph Hass

1920

Avocado Varieties

1653

California Avocado

Commission

1961

Avocado

Toast in the restaurant scene

1994

First Published Record

1519

Name of 'aguacate' was given

1550

First avocado tree in America

1871

Gwyneth Paltrow writes a recipe for avocado toast

in her cookbook, “It’s All Good”

2013

The North American Free Trade Agreement (NAFTA)

1994

Growth of the U.S. Latino population

1970 - 1980

Hass avocado imports from Chile begin to show up in U.S. markets.

1992-1998

Large-scale industry expansion for the Hass variety in California

1970

First shipments of avocados from Mexico arrive in the U.S.

1997

Cinco de Mayo became commercialized on a wide scale

1980s

Calavo Growers Inc.

1924

posts the

recreation of Café Gitane’s avocado toast recipe

2008

Super Bowl

Campaign

2015

Superfood Trend

2014 - Today

The Cado, Pop-up avocado museum

2019

Avocaderia is the world's first avocado bar established in Brooklyn, NY.

2017

Beyond Avocado

Obsession

Today

Time to reflect

The future is

in our hands!

is founded in 2013

Take Action!

A small change makes

a big difference