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FROM TREE TO TOAST
A storytelling experience that explores how food trends influence our diet
In the late 1970s and 1980s, avocado consumption increased due to the rapid growth of the U.S. Latino population. Even though it was mostly consumed by Mexican-Americans, it also increased in popularity across all Americans. In 2007, the Hass Avocado Board found that 97% of Hispanic shoppers bought avocados, but so did 49% of the general population.
The immigration of the Mexican population in America, along with The California Avocado Commission and NAFTA have all contribute to increasing avocado consumption in the US.
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