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The California Avocado Commission, along with NAFTA and the immigration of the Mexican population have all contribute to increasing avocado consumption in the US. 

 

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During the 1980s, nutritionists urged Americans to control their fat intake and consider a low-fat diet. Many people assumed that any type of fat, saturated or unsaturated, could potentially threaten their health.

The California Avocado Commission battled to debunk the stereotype against avocados by promoting the healthful qualities...

They marketed avocados to American housewives by showcasing its exotic flavors in Mediterranean dishes in exchange of undervaluing the fruit’s Mexican origin. 

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