FROM TREE TO TOAST
A storytelling experience that explores how food trends influence our diet
Brunch: The perfect place for an Avocado Toast
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The Avocado Toast became a must-have menu item for most brunch menus.
The one at New York's Café Gitane is often referenced as the "O.G. of avocado toast.," the first restaurant in the U.S. to put it on the menu. Many food bloggers reference their recipe and recreate it by adding red pepper flakes on top.
Avocado Toast is more than just a meal...
Its a Lifestyle
The avocado toast is especially popular for young health-conscious women, it is gluten-free and vegan, which makes it easier to consume for those with dietary restrictions.
The avocado hype, is a way in which society commercializes a desired lifestyle. There is a perceived “social desirability”, which fosters cultural behaviors of consumption.
Through repetition and standardization, restaurants and cafes can easily replicate the same recipe to offer consumers a similar dining experience as the one they see on their screens. This bourgeoises treat, is often marketed on social media during Sunday brunch, the perfect Instagrammable moment to share with your friends.