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FROM TREE TO TOAST
A storytelling experience that explores how food trends influence our diet
The Superbowl: A big stage for culture change​
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The Super Bowl is one of the leading sporting events in America, with viewers eating approximately 48,000 tonnes of avocados during the game.
The chart below shows the search queries for the term Avocado from 2004 to 2018. The further away the elements are from the center, the more queries happen around that time. Between January and February, everyone is making guacamole to prepare for the Super Bowl party.
The game is viewed by an estimated 98 million people, and the avocado company, Avocados From Mexico took the advantage to make their debut in 2015. Their Super Bowl ad called “First Daft Ever” was a successful campaign that sparked buzz on social media and increased their sales up by 35%.
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